These days you can’t glance at your phone or flip on your TV without being barraged by news about inflation, market turbulence and consumer anxiety. With high prices expected to continue for the foreseeable future, consumers are increasingly anxious about the economy. As a powersports dealer, you may see all this bad news and be tempted to stress out. After all, your success is based on people wanting to have fun and find adventure, and financial uncertainty often makes them want to hunker down and cut recreation out of their budget. Don’t give up. Despite the negative headlines, this market presents significant opportunities for you not just to survive but to see your operation grow. Adjust your outlook and a few business tactics, and you’re likely to ride out the storm with a flourish.
Source: Episode 1 “Inflation Insights” based on “In Synch with Consumers: Synchrony’s monthly pulse on consumer sentiment trends,” conducted by Chadwick Martin Bailey, September 2022
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